MSN: Fewer cookies. Smaller bottles. Shrinkflation is real and grocery shoppers are getting short-changed.

Published on MSN on March 1, 2023

Shrinkflation Examples: Food and Drink

Shrinkflation is particularly prevalent in the food and drink sector.

“I first noticed shrinkflation about 10 months ago. I used to drink Gatorade while exercising. I went to the local supermarket to grab some before a run and saw they had made the bottle hourglass shaped – reducing the volume from 32 oz. to 28 oz,” says David Fowler, founder of High Mountain Financial Coaching. Prices are increasing more and more, and it is insulting and misleading to consumers.

“Prices rising because of inflation is hard enough to swallow. I find it insulting and misleading that companies will reduce the size of the products they are offering in an effort to save money and hope that consumers won’t notice,” he adds.

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